British womenswear brand known for its relaxed glamour ethos and luxurious, everyday wardrobe essentials.
ORIGIN
United Kingdom
PRICE TIER
premium
Founded in 2009 by former fashion colleagues Liz Houghton, Jane Rawlings, and Lisa Agar-Rea, Mint Velvet was created to fill a gap in the market for women who had outgrown fast fashion but still desired modern, trend-aware style. From a kitchen table conversation, the trio developed the brand’s signature “relaxed glamour” concept, which blends easy-to-wear shapes with luxe fabrics and thoughtful details. The brand was born after the founders were made redundant from their previous roles in the 2008 financial crash and saw an opportunity to create clothing for women with busy, modern lifestyles.