Danish fashion brand known for its minimalist, contemporary approach to women's clothing and versatile, timeless design.
ORIGIN
Denmark
PRICE TIER
contemporary
Founded in 1998, Minus is a Danish womenswear brand rooted in Scandinavian design simplicity. The brand is celebrated for its clean, contemporary, and minimalist approach, creating versatile and timeless pieces designed for a modern woman's everyday life. Its collections feature staples like knitwear, blouses, tailored trousers, and dresses, all characterized by high-quality craftsmanship, flattering silhouettes, and refined details. The brand was taken over in 2013 by Charlotte Kjær Bruun and Irena Riberholdt Jørgensen, who design with their own needs as busy women in mind, focusing on the seamless blend of style, quality, and comfort.