London-based luxury brand known for its playful, optimistic design and frequent collaborations with contemporary artists.
ORIGIN
Lebanon
PRICE TIER
luxury
Launched in 2015 by the Lebanese-born, Paris-raised designer, Mira Mikati’s London-based label is a direct reflection of her vibrant and optimistic worldview. A former fashion buyer who co-founded Beirut’s influential concept store Plum, Mikati identified a gap in the market for clothing that was both exquisitely tailored and genuinely fun. The brand’s signature is a blend of classic, wearable silhouettes—like tailored coats and sharp shirting—with a cheerful, almost rebellious use of color, cartoon-inspired graphics, and intricate embellishments. This distinctive approach quickly garnered a cult following, famously accelerated after Beyoncé wore one of the label's emoji-covered bomber jackets.