French entertainment brand based on the globally popular animated series about teenage superheroes in Paris.
ORIGIN
France
PRICE TIER
affordable
Miraculous is the brand identity for the global entertainment franchise “Miraculous: Tales of Ladybug & Cat Noir.” Created in 2015 by Thomas Astruc and produced by ZAG Entertainment and Mediawan Kids & Family, the brand is centered around a 3D-CGI animated series. The story follows two Parisian teenagers, Marinette Dupain-Cheng and Adrien Agreste, who transform into the superheroes Ladybug and Cat Noir to protect their city from supervillains. A core element of the narrative is the secret nature of their identities and their complicated romantic feelings for each other. The brand's universe is set in a magical version of Paris and has expanded to include television specials, a feature film, and a wide array of consumer products.