New York-based label known for its romantic, vintage-inspired designs and viral, internet-famous silhouettes.
ORIGIN
United States
PRICE TIER
premium
Founded in 2019 by former stylist Marcelo Gaia, Mirror Palais is a New York-based brand celebrated for its dreamy, nostalgic, and distinctly feminine designs. Drawing inspiration from his Brazilian heritage, his mother's 80s and 90s wardrobe, and vintage fashion, Gaia creates pieces that feel both timeless and contemporary. The brand is built on romantic silhouettes, often featuring underwired bodices, delicate silks, soft knits, and intricate details that celebrate the female form. Mirror Palais rose to prominence through social media, where its viral "Fairy Dress" and underwire polo shirts became cult favorites among a digitally-native audience.