American lifestyle brand known for its meticulously designed playing cards, earthy fragrances, and heritage-inspired everyday carry.
ORIGIN
United States
PRICE TIER
premium
Founded in 2012 by freelance graphic designer Tyler Deeb in Louisville, Kentucky, Misc. Goods Co. began as a Kickstarter campaign for a stylized deck of playing cards. Deeb’s background in graphic design directly informs the brand’s meticulous, illustration-heavy aesthetic, which elevates everyday objects into thoughtful keepsakes. The brand has since expanded into a full lifestyle and grooming purveyor, offering a curated range of products united by solid design and practical purpose. Misc. Goods Co. is best known for its signature playing cards, which feature intricate, custom illustrations and subtle philosophical details, alongside its line of earthy, atmospheric fragrances like Underhill and Valley of Gold.