American children's wear brand known for its soft 100% cotton fabrics and hip, fashion-forward designs.
ORIGIN
USA
PRICE TIER
premium
Initially founded as Baby Steps, Inc. in 1982 by two mothers, Vivian Reisman and Rita Lerner, who sought high-quality 100% cotton apparel for their own children, Mish Mish has grown into a leading name in kids' fashion. The brand is built on a foundation of providing soft, comfortable, and practical garments, including layettes, pajamas, and playwear for babies and young children up to size 8. The collection is distinguished by its hip, sophisticated style and impeccable details, translating current trends into wearable, kid-friendly designs.