misha & puff

Founded in 2012 by stylist Anna Wallack, Misha & Puff is a brand that emerged from a personal need for high-quality, stylish knitwear for her newborn. Based in the Boston area, the company is celebrated for its heirloom-quality, hand-knit garments for babies, children, and women. A key focus for the brand is its commitment to ethical and sustainable "slow fashion." This is evident in their use of premium, natural fibers like Merino wool and Pima cotton, often hand-dyed with low-impact dyes. Production is centered in Peru, where artisans are paid fair wages, creating a positive community impact. The brand's aesthetic is heavily influenced by nostalgia and vintage styles, characterized by unique color palettes and signature designs like the "popcorn" sweater. Misha & Puff has cultivated a strong community and a robust resale market, reinforcing the longevity and timeless appeal of its pieces.