mishka

Founded in 2003 in Brooklyn, New York, by Mikhail Bortnik and Greg Rivera, Mishka (often stylized as МИШКА) emerged during the golden age of streetwear by fusing DIY punk ethics with graphic-heavy apparel. Bortnik, who previously worked in art and design for Marvel Comics, brought a distinct illustrative sensibility to the brand, drawing heavily from 1980s underground punk, indie rock, horror films, and outsider art. The brand is instantly recognizable for its signature "Keep Watch" eyeball logo and "Bear Mop" mascot, which have adorned its core product lines of graphic tees, hoodies, and hats. Mishka’s aesthetic is loud, subversive, and deeply rooted in a sense of permanent adolescence, appealing to a cult following of skaters, musicians, and art enthusiasts.

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