misook

Founded in 1985 by Misook Doolittle, the brand emerged from a desire to provide women with clothing that was both elegant and practical. Operating from her New York home, Doolittle created a line of sophisticated, comfortable knitwear. The brand’s core identity is built on timeless silhouettes and its signature machine-washable, wrinkle-resistant “silky knit” fabric, which ensures garments are easy to care for and ideal for travel. Misook’s collections center on versatile separates—jackets, tops, skirts, and pants—that can be mixed and matched to create cohesive, polished looks for professional and social settings. The designs are intentionally classic, appealing to a mature, fashion-conscious woman who values enduring style over fleeting trends. The brand also emphasizes sustainability through practices like Bluesign® certified dyeing, made-to-order digital printing to reduce waste, and the use of recycled yarns in some collections.