Korean resortwear label known for its effortless, oversized silhouettes and nostalgic, friendship-rooted ethos.
ORIGIN
South Korea
PRICE TIER
contemporary
Founded in 2019 by Victor Lee of Victor Showroom, Missing You Already is a South Korean womenswear label born from the concept of "friendship" and the nostalgia of shared memories. The brand specializes in high-quality resortwear and loungewear, characterized by voluminous, relaxed silhouettes and a neutral, monochromatic palette. Collections feature "endless summer" essentials like billowing maxi dresses, wide-leg palazzo pants, and soft knits crafted from natural fibers such as linen, cotton, and wool.