London-based jewelry brand that pioneered the demi-fine category with its signature layerable, gold-vermeil designs.
ORIGIN
United Kingdom
PRICE TIER
contemporary
Launched in 2007 by founder Marisa Hordern from her kitchen table in London, Missoma carved out the now-ubiquitous demi-fine jewelry category. Hordern, who left a corporate job to pursue her passion for gemstones, aimed to fill the gap between cheap, low-quality accessories and inaccessible fine jewelry. The brand quickly became known for its 18-karat gold vermeil pieces designed for everyday layering and self-expression. Missoma’s designs are developed in-house at its Notting Hill studio, emphasizing a timeless-yet-contemporary style that encourages wearers to build a personal jewelry stack. Core products include delicate chain necklaces, charm-adorned hoop earrings, and stackable rings, often featuring semi-precious stones.