British fast-fashion brand known for its celebrity-inspired, trend-driven womenswear and affordable statement pieces.
ORIGIN
United Kingdom
PRICE TIER
fast fashion
Founded in 2013 by Ashley Ali in Manchester, United Kingdom, Misspap emerged as a fast-fashion destination catering to a young demographic seeking celebrity-inspired style on a budget. The brand was born from a local market stall and rapidly scaled into a digital-first retailer before being acquired by the Boohoo Group in 2019. Misspap focuses on delivering trend-driven womenswear, offering everything from sleek satin co-ords and bodycon dresses to casual loungewear and tailored separates.