Italian luxury house known for its iconic camel coats and understated, craft-focused ready-to-wear.
ORIGIN
Italy
PRICE TIER
luxury
Founded in 1951 in Reggio Emilia, Italy, by Achille Maramotti—who aimed to fuse American industrial efficiency with European tailoring—Max Mara has become a cornerstone of Italian ready-to-wear. The brand is celebrated for its sophisticated, pragmatic approach to luxury, designing elevated garments for modern, professional women. Max Mara is best known for its outerwear, particularly its signature camel coats like the iconic 101801 designed by Anne-Marie Beretta, the Manuela, and the plush Teddy Bear coat. These pieces are defined by their luxurious materials, such as virgin wool, cashmere, and silk, and their precise, menswear-inspired tailoring. The core product lines encompass elegant coats, structured separates, and fluid dresses, all rendered in a timeless palette of neutrals that prioritize longevity and comfort over fleeting trends.