South Korean contemporary brand known for its genderless, deconstructed silhouettes and signature doodle-inspired wearable art.
ORIGIN
South Korea
PRICE TIER
contemporary
Founded in 2018 in Seoul by Hyun Park, MMAM—an acronym for Maison Modern Art Museum—reinterprets the instinctive playfulness of childhood through the lens of contemporary fashion. Park, who began her career in ready-to-wear merchandising before launching her own label, draws direct inspiration from her son’s early scribbles, translating raw, unconscious gestures into the brand’s signature doodle embroidery. This deeply personal motif is applied to modern, minimalist foundations, transforming classic tailoring into wearable art.