A recurring luxury collaboration that fuses Moncler's alpine heritage with the minimalist, street-focused design of Hiroshi Fujiwara.
ORIGIN
France
PRICE TIER
luxury
SPECIALIZATION
UNISEX
7 Moncler FRGMT Hiroshi Fujiwara is a long-standing collaboration within the Moncler Genius project, representing a fusion of the brand's luxury outerwear with the cultural influence of Japanese designer Hiroshi Fujiwara, often called the "godfather of streetwear." Launched in 2018 as part of a strategy to introduce multiple creative voices, the FRGMT collection reinterprets Moncler's DNA through Fujiwara's distinct lens. The collaboration is known for its understated and authentic approach, creating pieces that Fujiwara himself would wear.
In an interview with BoF, Hiroshi Fujiwara discusses his creative philosophy of being a 'disturber' and how this approach shapes his long-standing collaboration with Moncler as part of the Genius project, emphasizing cultural input over traditional design.
This recent profile and interview with Hiroshi Fujiwara explores his role as a cultural architect, his creative journey from music to fashion, and his philosophy on collaboration with major brands including Moncler, Nike, and Louis Vuitton.
The official brand story details the latest Moncler x FRGMT collection, highlighting Hiroshi Fujiwara's curatorial approach, the fusion of everyday archetypes with technical expertise, and the use of playful graphics and cultural references.
In this interview, Hiroshi Fujiwara discusses the creative process and vision for his 2021 Moncler Genius collection, touching on his design beginnings, the synergy between his aesthetic and Moncler's heritage, and the introduction of womenswear to the line.