Florida-based swimwear label known for its nostalgic prints, obsessive fit-focused construction, and celebrity-loved aesthetic.
ORIGIN
USA
PRICE TIER
contemporary
Founded in 2010 by Alexandra Grief in her Fort Lauderdale apartment, Montce (pronounced "mont-see") has evolved from a local custom swimwear secret into a global resort wear authority. Rooted in South Florida’s vibrant beach culture, the brand is best known for its "obsessive" approach to fit—utilizing meticulous construction techniques like strategic scrunching and seamless edges to flatter the body without digging in. The aesthetic blends nostalgic, retro-inspired prints (think gingham and vintage florals) with modern, minimalist cuts, creating pieces that feel both timeless and trend-aware.