Seoul-based designer brand known for its intellectual, avant-garde approach to deconstructed and asymmetrical tailoring.
ORIGIN
South Korea
PRICE TIER
luxury
Founded in Seoul in 2013 by Moohong Kim, a designer with a background in political science, Moohong is a fashion brand that operates as an ideological and artistic project. The brand is known for its avant-garde and deconstructed designs that challenge conventional fashion norms. Kim’s academic history informs a conceptual approach, using fabric and tailoring to explore philosophical ideas. The collections are characterized by experimental silhouettes, asymmetrical cutting, and intellectual layering, often reinterpreting classic garments like trench coats and tailored jackets.