A lifestyle brand by Christopher Kane known for its minimalist, slogan-based apparel and accessories.
ORIGIN
United Kingdom
PRICE TIER
premium
More Joy is a lifestyle brand founded in 2019 by Scottish designer Christopher Kane and his sister, Tammy Kane. What began as a provocative slogan—“More Joy”—taken from the 1972 manual *The Joy of Sex* and featured in the Christopher Kane Autumn/Winter 2018 collection, quickly evolved into a standalone brand. With a stark, minimalist design approach and a core color palette of red, black, and white, the brand champions positive affirmations through its signature mantras: “More Joy,” “Sex,” and “Special.” These slogans are emblazoned across a wide range of products, from unisex streetwear staples like hoodies, t-shirts, and joggers to a variety of lifestyle goods including swimwear, blankets, water bottles, and even vibrators.