morgan de toi
Parisian fashion brand known for its chic, feminine designs that blend contemporary style with accessible elegance.
ORIGIN
France
PRICE TIER
mid
SPECIALIZATION
WOMEN
Founded in Paris in 1987 by sisters Odette Barouch and Jocelyne Bismuth, Morgan de Toi evolved from their parents' lingerie workshop into a ready-to-wear label centered on a playful and seductive vision of French style. The brand quickly established a strong identity with its iconic heart logo and the memorable slogan, “Morgan de Toi” (Mad About You), capturing a spirit of youthful femininity and romance. During the 1990s, Morgan became a cultural touchstone, known for its cult advertising campaigns featuring celebrity couples like Carla Bruni and David Ginola, which cemented its status as the go-to brand for alluring, contemporary city wear.
Featured Items
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Into The Light | Morgan
This page presents the "Into The Light" limited-edition holiday collection, highlighting its creative direction, which is inspired by radiant glamour, a black and gold color palette, and a neo-retro aesthetic with metallic polka dots.
The Morgan Story
This official brand page details the complete history of Morgan de Toi, from its founding in 1987 by sisters Odette Barouch and Jocelyne Bismuth to its iconic campaigns and key influencer and model collaborations over the years.