Moschino's playful and irreverent diffusion line, known for its surrealist, witty designs and accessible price point.
ORIGIN
Italy
PRICE TIER
premium
Launched in 1988 by Franco Moschino, Cheap and Chic was the irreverent Italian house's diffusion line, created to offer a more accessible entry point into its witty and surrealist world. The line embodied the same satirical spirit as the main collection, spoofing high fashion with playful details, bold graphics, and a theatrical approach to everyday clothing. Founder Franco Moschino, who saw himself as a provocateur, used fashion as a tool for social commentary, and Cheap and Chic channeled this by reinventing classic pieces with ironic and extravagant twists. The collection was aimed at a younger, adventurous audience that resonated with its vibrant, pop-art-infused designs.