An Italian fashion line revived from the archives, known for its playful, denim-focused, and pop-culture-inspired style.
ORIGIN
Italy
PRICE TIER
premium
Originally launched in 1986 by founder Franco Moschino, Moschino Jeans was created as a casual denim-centric diffusion line to the main Italian luxury house. The line embodied the same irreverent, surrealist, and pop-art-influenced spirit as the main collection, targeting a younger audience with its playful and accessible approach to high fashion. After being rebranded as Love Moschino in 2008, the original Moschino Jeans label was revived for the Pre-Fall 2023 season, paying homage to its 80s roots.