mother of all

Launched in 2018 by founders Noa Pasternak and Golan Taub, Mother of All is a contemporary womenswear label from Israel. The brand draws its primary inspiration from the biblical Eve, designing for a clientele it defines as feminine, strong, sexy, and bold. The aesthetic is a partnership between Taub’s daring design expressions and Pasternak’s refined feminine style, resulting in collections that are both expressive and elegant. Signature pieces often feature a mix of extremes: bold color choices and nostalgic nods to the 1980s are combined with classic tailoring, clean lines, and sophisticated silhouettes.

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