motira

Founded in 2019 by Achraf Lakhdar in New York, Motira is a contemporary fashion label that explores the intersection of pop-luxe and leisurewear. The brand’s name, derived from the Arabic word for "sexy," reflects a design philosophy that balances provocative edge with functional elegance. Motira focuses on creating a modern uniform through timeless tailoring, elevated essentials, and fluid silhouettes rendered in a clean, neutral palette. Its core offerings include ready-to-wear, sculptural footwear, and leather handbags, all designed to be worn and kept season after season.

See more