Canadian workwear brand known for its women's safety footwear and signature pink work boots.
ORIGIN
Canada
PRICE TIER
mid
Founded in 2006 in Canada by Marissa McTasney, Moxie Trades emerged from a clear gap in the market: the lack of properly fitting, protective workwear for women in the skilled trades. Originally starting as a home renovation service run by women, the company pivoted when McTasney realized she was forced to wear men's work boots on the job. This led to the creation of the brand's signature product—the original pink work boot, affectionately named "Betsy"—which became a symbol of female empowerment in male-dominated industries.