mr. saturday

Founded in 2017 by Toronto-based designer Joey Gollish, Mr. Saturday is a luxury streetwear brand built on a foundation of storytelling. Each collection explores specific historical moments, figures, and subcultures, with a particular focus on the energy of nightlife, from 1970s punk and '90s rave to the European cabaret scene. Gollish, who gained his nickname throwing parties, acts as a cultural archivist, translating ephemera like flyers, tickets, and posters into meticulously designed garments. The brand often uses double entendres and postmodern references to undermine classic silhouettes, creating a style that is both nostalgic and contemporary.\n\nMr. Saturday has gained a cult following and critical acclaim, earning the Canadian Arts and Fashion Award for Menswear Designer of the Year and showing on the official Paris Fashion Week calendar. Its designs feature a mix of sharp tailoring and relaxed, oversized streetwear silhouettes, often incorporating androgynous styling. The brand is also noted for its commitment to sustainability, with collections like its Spring/Summer 2022 line being made-to-order entirely from upcycled and deadstock materials. Collaborations with brands like Roots have further expanded its narrative, blending its avant-garde approach with established Canadian heritage.