American entertainment brand known for its iconic 90s logo apparel and youth-driven pop culture collaborations.
ORIGIN
United States
PRICE TIER
affordable
Founded in 1981 in New York City, MTV revolutionized youth culture as the first dedicated music video network before evolving into a global entertainment and lifestyle brand. While its roots lie in television and pop culture, MTV has cultivated a massive apparel and licensing presence, heavily leaning into 90s nostalgia and streetwear aesthetics. The brand's signature style is defined by its iconic, ever-changing block logo, which appears across graphic tees, oversized hoodies, and casual accessories.