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mumu bath

New York-based bath and body brand known for its small-batch, Taiwanese-inspired skincare and gentle, natural formulas.

ORIGIN

United States

PRICE TIER

contemporary

SPECIALIZATION

WOMEN

Founded in 2020 in New York by Sasha Chou, Mumu Bath emerged from a mother’s search for gentle, non-toxic skincare to soothe her baby’s eczema. Rooted in Chou’s Taiwanese heritage, the brand blends traditional Asian botanicals with modern self-care rituals. Mumu Bath specializes in small-batch, handcrafted bath and body products, utilizing ingredients like Alishan tea, osmanthus flower, and comfrey root to create evocative, sensory experiences. The core product line features nourishing bar soaps, lightweight body butters, and hydrating facial serums designed specifically for sensitive and eczema-prone skin.

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