Historic Nantucket outfitter famous for its signature Nantucket Reds sailcloth trousers and classic New England style.
ORIGIN
United States
PRICE TIER
premium
SPECIALIZATION
UNISEX
Founded in 1945 by Philip Murray in Nantucket, Massachusetts, Murray's Toggery Shop is a historic New England outfitter that has become synonymous with American prep culture. The brand's defining contribution to menswear is the "Nantucket Reds"—a line of cotton canvas trousers introduced in the 1960s by Philip C. Murray. Inspired by the red sails of Brittany, France, the fabric is famously "guaranteed to fade" from a brick red to a soft, sun-washed pinkish hue over time. This distinctive fading process became a badge of honor among East Coast vacationers, symbolizing summers spent on the island.