Privacy Policy

muse

London-based womenswear brand known for its tailored silhouettes and creating timeless, investment pieces as an alternative to fast fashion.

ORIGIN

United Kingdom

PRICE TIER

contemporary

Odd Muse is a London-based fashion label founded in 2020 by Aimee Smale, who started the brand from her bedroom during lockdown while working as a fashion buyer's assistant. Identifying a gap between disposable fast fashion and high luxury, Smale created a brand focused on accessible, timeless investment pieces for young women. The design philosophy is rooted in creating a capsule wardrobe with items like structured blazers, elegant dresses, and tailored co-ords that feature cinched waists and classic silhouettes, intended to be worn across seasons.

Featured Items

Plus Size Sequin Long-Sleeve Top

Plus Size Sequin Long-Sleeve Top

$109.00

Women's Seamed Ball Room Maxi Skirt

Women's Seamed Ball Room Maxi Skirt

$109.00

Women's Short-Sleeve Bubble Top

Women's Short-Sleeve Bubble Top

$109.00

Plus Size Sequined Pull-On Pants

Plus Size Sequined Pull-On Pants

$43.53$109.00

Women's Long-Sleeve Sequin Wrap Top

Women's Long-Sleeve Sequin Wrap Top

$99.00

Women's One-Shoulder Sleeveless Top

Women's One-Shoulder Sleeveless Top

$99.00

Women's Sequin A-Line Maxi Skirt

Women's Sequin A-Line Maxi Skirt

$39.53$99.00

Plus Size Jewel Neck Cropped T-Shirt

Plus Size Jewel Neck Cropped T-Shirt

$109.00