Los Angeles-based brand known for its minimalist watches and disruptive, direct-to-consumer model.
ORIGIN
USA
PRICE TIER
contemporary
Launched in 2013 by college dropouts Jake Kassan and Kramer LaPlante, MVMT was founded to disrupt the overpriced watch industry by offering stylish, minimalist timepieces at an accessible price. The duo leveraged a successful Indiegogo crowdfunding campaign to build an online-first brand, bypassing traditional retail markups and connecting directly with millennial consumers through savvy social media marketing. What began with a single watch design quickly grew into a global lifestyle brand, expanding its collection to include sunglasses, jewelry, and other accessories that reflect its clean, modern design approach.