my little pony

Founded in 1982 by American toy company Hasbro, My Little Pony began as a line of colorful plastic pony figures and has since evolved into a massive global media and lifestyle franchise. Originally conceived by illustrator Bonnie Zacherle, the brand was built around a core aesthetic of pastel-colored equine characters featuring brushable manes and unique "cutie marks" on their flanks. Over the decades, My Little Pony has been revamped through multiple "generations," expanding from simple playthings into a rich narrative universe encompassing animated television series, feature films, and extensive merchandise.

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