Italian label known for upcycling vintage military garments into modern, tailored streetwear with a sustainable focus.
ORIGIN
Italy
PRICE TIER
premium
Founded in 2015 by Andrea Rosso, an entrepreneur with deep roots in fashion as the son of Diesel’s founder, Myar is an Italian brand built on transforming the past. The name itself is an anagram of “army” and incorporates the founder’s initials, reflecting a core mission to give vintage military apparel a second life. Rosso, who previously founded the streetwear label 55DSL, channels his passion for flea market finds and functional design into Myar. The brand sources authentic military garments from different eras and warehouses worldwide, which are then sanitized and thoughtfully customized by local Venetian tailors.