myar kids

Launched in 2021 by Andrea Rosso, MYAR KIDS extends the philosophy of the mainline MYAR brand to a younger generation. The Italian label is built on a foundation of sustainability, transforming vintage army apparel and deadstock fabrics into unique, unisex garments for children aged 4 to 12. Each piece is the result of a creative upcycling process, often utilizing leftover materials from OTB Group companies, which ensures every item is a limited edition. The brand's core mission is educational, using fashion as a tool to teach children and parents about environmental responsibility.\n\nThe collections merge a military-inspired aesthetic with a playful, contemporary sensibility. Functional details like multi-pockets and durable fabrics are updated with bold, child-like graphics and slogans that address issues like climate change, pollution, and endangered species. This approach creates a distinctive style that is both hard-wearing and message-driven. Each garment includes a QR code, allowing the wearer to trace its unique history and the sustainable practices involved in its creation. Produced by Brave Kid, OTB's childrenswear specialist, MYAR KIDS combines high-end craftsmanship with a tangible commitment to a circular economy.