mystos

Founded in 2025 by professional surfer Frankie Harrer, Mystos is a Los Angeles-based apparel and surfwear brand born out of Malibu’s local surf culture. Harrer, a surfer rooted in California’s coastal lifestyle, launched the label to bridge the gap between high-performance surf gear and everyday fashion. The brand draws heavy inspiration from the golden era of 2000s women’s surf brands, offering a modern, slightly nostalgic take on beachwear that feels both functional and effortlessly stylish.

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