Japanese fashion brand known for its modern, technical clothing reworked from time-tested vintage pieces and high-quality materials.
ORIGIN
Japan
PRICE TIER
luxury
Launched in 2015 by Nobu Yohimitsu, a designer with twenty-five years of experience as a buyer for a Japanese apparel brand, MYTHINKS is built on a foundation of personal history and material obsession. The brand's name is derived from the founder's guiding principle, "If I were to wear it, how would I express it?" This philosophy translates into collections that rework the cuts, colors, and details of vintage garments from Yohimitsu's personal archive into modern, fundamentally technical clothing. The brand is celebrated for its minimalist designs, clean lines, and neutral palettes.