Italian trouser specialist known for its modern, comfortable fits and innovative, garment-dyed fabric treatments.
ORIGIN
Italy
PRICE TIER
premium
Founded in 2005 in Italy’s Emilia Romagna region, Myths is a family-run brand that built its reputation by specializing in high-quality trousers. The company was started by Luciano Bernardi, with his sons Simone and Giovanni now leading the brand's strategy and product development. Rather than focusing on traditional tailoring, Myths' design approach centers on experimenting with innovative and sustainable fabrics, which are often reworked through special garment-dyeing and washing techniques to create a pleasantly lived-in feel from the first wear. The brand's core products are modern trousers for men and women that blend a comfortable, personal fit with a clean, versatile style.