An accessible diffusion line known for its East-meets-West design and comfortable, feminine sleepwear and loungewear.
ORIGIN
USA
PRICE TIER
contemporary
N Natori is the accessible diffusion line from The Natori Company, a lifestyle brand founded in 1977 by former Wall Street executive Josie Natori. After leaving finance, the Philippine-born entrepreneur famously pivoted to fashion when a buyer at Bloomingdale's suggested she lengthen an embroidered Filipino blouse into a nightshirt. This moment established the brand’s signature East-meets-West design philosophy, blending cultural craftsmanship with modern, wearable forms. The Natori Company grew from a lingerie specialist into a complete lifestyle brand, bringing an artful, feminine perspective to categories that were often merely functional.