naadam

Naadam was founded in 2013 by college friends Matthew Scanlan and Diederik Rijsemus after a trip to Mongolia’s Gobi Desert. Rooted in a desire to create a more equitable supply chain, the brand bypasses traditional brokers to work directly with nomadic herders, paying them fairer prices for their cashmere. This direct-to-consumer model allows Naadam to offer luxury knitwear, including its signature sweaters, at more accessible price points. The brand’s core products consist of timeless and versatile cashmere sweaters, cardigans, and loungewear for men and women, emphasizing minimalist design and soft, durable materials.

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