Hong Kong-based streetwear label founded by Edan Lui, known for its playful graphics and limited-edition drops.
ORIGIN
Hong Kong
PRICE TIER
contemporary
Founded in 2023 by Hong Kong singer and actor Edan Lui, Nade is a contemporary streetwear label rooted in a philosophy of imaginative and whimsical design. The brand’s name cheekily reverses its founder’s name, reflecting a core ethos to “think reverse and be playful.” Nade captures a youthful, energetic spirit through its core product lines, which include graphic tees, cozy hoodies, and lifestyle accessories characterized by vibrant colors and signature motifs like the wide-eyed Nade icon.