naghedi

NAGHEDI was founded in New York in 2016 by Sara Naghedi, a fashion industry veteran who previously founded the accessories brand Deux Lux. After nearly two decades in the industry, she sought to create a line that countered the wastefulness of fast fashion by focusing on timeless, lasting design. The brand’s signature product is the handwoven neoprene tote, an idea born when Naghedi reimagined the performance material as a luxury textile. This led to the creation of the iconic St. Barths Tote, a versatile, durable, and lightweight carryall that has become a cult favorite.

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