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naiia

Los Angeles-based jewelry brand known for its timeless, handmade gold-filled and sterling silver pieces designed for everyday wear.

ORIGIN

United States

PRICE TIER

contemporary

Founded in 2020 by LA-based entrepreneur Nicky Shemian, NAiiA creates timeless jewelry for everyday wear, challenging the idea that special pieces are only for special occasions. Shemian, a former tomboy with a multicultural background, combines edgy and elegant elements to design pieces that empower the wearer. The brand focuses on creating wearable, delicate, and powerful jewelry that is designed to become modern heirlooms. Core materials include 14k gold-filled, 925 sterling silver, and genuine gemstones like pearls and jade.

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