British nail brand known for its trend-led colors, innovative formulas, and salon-quality results at home.
ORIGIN
United Kingdom
PRICE TIER
contemporary
Founded in 1999 by former fashion editor Thea Green, Nails.INC is a British beauty brand born from the observation that fast, high-quality manicures were missing in the UK market. Inspired by the efficient nail bars in New York City, Green launched a brand that treats nail polish as a fashion accessory, with shades often named after London streets. Nails.INC is renowned for its first-to-market innovations, such as the paint can spray polish and unique remover pots, and for creating trend-driven, premium nail color. The brand has cultivated a strong following through collaborations with high-profile names like Victoria Beckham and Alexa Chung.