naked

Founded in 2016 by Leslie and Bruce Gifford, Naked Cashmere is a Los Angeles-based brand that redefined the market for luxury knitwear. Operating on a direct-to-consumer model, the company makes 100% pure cashmere more accessible by eliminating the retail markup. The brand’s identity is rooted in timeless, minimalist designs, offering a collection of sweaters, joggers, and accessories in neutral, earthy tones. Its core appeal lies in the exceptional softness and quality of its yarns, which are sourced directly and traceably from herders in Mongolia. This approach ensures its products are not only high-quality but also adhere to fair-trade, cruelty-free, and sustainable practices.

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