naked cashmere

Founded in 2016 by fashion industry veterans Leslie and Bruce Gifford, Naked Cashmere is an American direct-to-consumer brand dedicated to premium, sustainably sourced knitwear. The brand’s ethos centers on offering 100% pure cashmere without traditional retail markups, ensuring high-quality materials remain accessible. Naked Cashmere sources its fibers directly from free-roaming goats in Inner Mongolia, utilizing a fully fashioned knitting technique that eliminates fabric waste. The brand’s aesthetic leans into a cozy, luxe-casual vibe, offering plush sweaters, versatile cardigans, and elevated loungewear sets in a predominantly neutral color palette. Designed for an audience seeking quiet luxury and everyday indulgence, the core product lines emphasize softness, warmth, and timeless silhouettes.

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