Australian beauty brand known for its innovative, makeup-friendly SPF50+ skincare hybrids designed for daily wear.
ORIGIN
Australia
PRICE TIER
contemporary
Founded in 2021 by former television news reporter Samantha Brett, Naked Sundays emerged from the need for effective sun protection that works with, not against, makeup. Brett, who spent countless hours in the harsh Australian sun, envisioned a line of products that would make reapplying SPF effortless and even desirable. The brand’s core concept is the “BeautyScreen,” a hybrid that merges high-performance SPF50+ with the benefits of skincare and the finish of makeup. This approach has produced a range of multi-functional products, including its viral SPF50+ Hydrating Glow Mist, mineral primers, and tinted serums.