nakedvice

Founded in Melbourne in 2014 by friends Jessie Gargan and Sarah Hanan, Nakedvice emerged from the duo's search for high-quality, on-trend leather handbags that were accessibly priced. The brand's design is heavily influenced by a 90s aesthetic, focusing on clean lines, classic silhouettes, and a neutral color palette to create timeless pieces. Initially launching with leather goods, Nakedvice has since expanded to include apparel, shoes, accessories, and vegan-friendly collections. The brand operates on a philosophy of "buy less, buy better," choosing not to mass-produce and instead offering limited drops to minimize waste. This approach, combined with a strong social media presence from its inception, has helped Nakedvice cultivate a dedicated following and achieve global expansion, with retail partnerships at major stores like David Jones and Revolve. The name itself, conceived by one of the founder's mothers, reflects the brand's goal: to create the essential 'vice' you feel 'naked' without. Their collections are designed in-house in Melbourne and aim to balance functionality and comfort with an elevated, minimalist style.