name it
Danish childrenswear brand known for playful, affordable, and trend-aware designs for kids aged 0–16.
ORIGIN
Denmark
PRICE TIER
mid
SPECIALIZATION
KIDS
Name It is a Danish childrenswear brand that designs playful and affordable fashion for babies, kids, and tweens. Founded in 1986 as EXIT and later rebranded, Name It operates under the umbrella of the successful Danish fashion group Bestseller. The brand’s collections are inspired by the loving and free spirit of children, creating on-trend designs with a strong focus on durable denim while prioritizing comfort, safety, and quality. Covering every occasion, the brand offers a wide range of clothing for children aged 0-16, from soft bodysuits and basics for newborns to stylish outerwear and everyday apparel for school-aged kids and teens.
Featured Items
Special Occasion Dress Girl Teens
$24.00$38.00
Men‘s Shorts & Bermuda
$24.00
Top Girl Teens
$24.00$25.00
Denim Pants Girl Teens
$24.00$33.00
Sweater Girl Teens
$24.00$32.00
T-shirt Girl Teens
$24.00
T-shirt Girl Teens
$24.00$26.00
Sweatshirt Girl Teens
$25.00$40.00
Special Occasion Dress Girl Teens
$24.00$38.00
Men‘s Shorts & Bermuda
$24.00
Top Girl Teens
$24.00$25.00
Denim Pants Girl Teens
$24.00$33.00
Sweater Girl Teens
$24.00$32.00
T-shirt Girl Teens
$24.00
T-shirt Girl Teens
$24.00$26.00
Sweatshirt Girl Teens
$25.00$40.00
Learn More
NAME IT Official Brand Page
The official brand page provides a concise history of the company, from its start as EXIT in 1986 to its rebranding as NAME IT. It also features recent posts on collaborations and company culture, including quotes from Brand Director Michael Vinther on the brand's vision.
NAME IT Collaboration with Danske Hospitalsklovne
In a recent social media post, NAME IT announced a charitable collaboration with Danske Hospitalsklovne (Danish Hospital Clowns). The brand designed a special t-shirt, with proceeds supporting the organization's work to bring joy to hospitalized children.
NAME IT sponsors Cirkus Summarum
The brand shared details of its sponsorship of Cirkus Summarum, a popular children's circus. The collaboration includes a specially designed t-shirt, with proceeds benefiting Muskelsvindfonden, an organization supporting children with muscular dystrophy.
Brands: NAME IT
This profile on the parent company's website provides the official founder story, outlining the brand's origins as EXIT in 1986, its introduction as the NAME IT sub-brand in 1996, and the final rebranding in 2008. It serves as an authoritative source for the brand's history.