Danish childrenswear brand known for playful, affordable, and trend-aware designs for kids aged 0–16.
ORIGIN
Denmark
PRICE TIER
mid
Name It is a Danish childrenswear brand that designs playful and affordable fashion for babies, kids, and tweens. Founded in 1986 as EXIT and later rebranded, Name It operates under the umbrella of the successful Danish fashion group Bestseller. The brand’s collections are inspired by the loving and free spirit of children, creating on-trend designs with a strong focus on durable denim while prioritizing comfort, safety, and quality. Covering every occasion, the brand offers a wide range of clothing for children aged 0-16, from soft bodysuits and basics for newborns to stylish outerwear and everyday apparel for school-aged kids and teens.