Australian shapewear brand that modernized the category, known for comfortable, technology-driven designs that smooth and sculpt.
ORIGIN
Australia
PRICE TIER
premium
Credited with inventing the modern shapewear category in the early 1990s, Nancy Ganz was founded by American entrepreneur Nancy Ganz, who sought to replace restrictive girdles with comfortable, effective solutions. Now established as Australia's number one shapewear brand, it is known for its technical approach to design, using advanced fabric technology to create garments that smooth and sculpt the body. The collections feature bodysuits, briefs, and shorts with various compression levels—from light smoothing to firm control—all designed to enhance the wearer’s natural silhouette without sacrificing comfort. In 2014, the brand introduced SLIMS™, a line of significantly thinner and lighter shapewear using innovative flocking technology. Recent campaigns like 'All Kinds of Beautiful' signal a focus on body positivity and diversity, positioning shapewear as a tool for confidence for all women. The brand also extends its shaping expertise to a line of swimwear.