Makeup artist-founded brand known for luxurious, high-pigment eyeshadows and professional-grade, user-friendly formulas. [1, 10, 11]
ORIGIN
Croatia
PRICE TIER
luxury
Founded in 2016 by internationally renowned makeup artist Natasha Denona, the brand emerged from her 25-year career and a desire to create products she couldn’t find elsewhere. Rooted in her background as a dancer and painter, with an understanding of chemistry inherited from her mother, Denona develops each formula herself in Italian labs. The brand is celebrated for its professional-quality, user-friendly products, particularly its eyeshadows, which are renowned for their intensely saturated color, buttery textures, and blendability. Using high-quality ingredients like crushed chroma crystals and pearls, the line aims to deliver a signature healthy, glowing finish.